This is a continuation of Brendan’s “Viva Mexico!” post on June 16th. Since then four of us are interning with Soccer United Marketing (SUM) and specifically helping with game day operations. In addition to this we are currently working on a project for the MLS looking to utilize new media with the Hispanic market.
On Monday, September 22nd we needed to leave class early to make it to LA by 4 PM in preparation for the Mexico vs. Chile game. The game was held on Wednesday Sept. 24th, but we had to head up there a couple days early to prepare. That Monday night we presented the first phase of our project to the MLS & SUM Director of Hispanic Business.
Tuesday, we headed to the Los Angeles Memorial Coliseum where the game was held. We primarily helped sponsors this day with any questions or setting up their areas in Futbol Fiesta. All of us got opportunities to work with key SUM sponsors and their activation agencies. Some of the sponsors we helped out were Allstate, Home Depot, and Adidas and some of the sponsor activation agencies were Octagon and Relay Worldwide.
On the day of the game there were more operational type duties ranging from preventing ambush marketing to escorting players or executives. We once again got opportunities to work with sponsors like Budweiser, AT&T, Jose Cuervo, and Coke. I worked with sponsors on the field level before, during and after the game including half-time. Prior to the game Nissan hosted a pregame on field exhibition game that had Marcelo Balboa among other former soccer players. Then we helped Allstate and other sponsors with field tours before the game. After the game we worked with Coke and Budweiser for Mexican National Team player signing in hospitality areas.
We were really busy throughout the game and it was unfortunate that Mexico lost 1 – 0. Next we’ll be flying to Phoenix in November to work another Mexican National Team game. A couple of weeks later we’ll be traveling back to LA, but this time to The Home Depot Center for the MLS Cup. We’re looking forward to the next two events and it’s been an amazing opportunity so far getting to work with several people from SUM & MLS.
On Monday, September 22nd we needed to leave class early to make it to LA by 4 PM in preparation for the Mexico vs. Chile game. The game was held on Wednesday Sept. 24th, but we had to head up there a couple days early to prepare. That Monday night we presented the first phase of our project to the MLS & SUM Director of Hispanic Business.
Tuesday, we headed to the Los Angeles Memorial Coliseum where the game was held. We primarily helped sponsors this day with any questions or setting up their areas in Futbol Fiesta. All of us got opportunities to work with key SUM sponsors and their activation agencies. Some of the sponsors we helped out were Allstate, Home Depot, and Adidas and some of the sponsor activation agencies were Octagon and Relay Worldwide.
On the day of the game there were more operational type duties ranging from preventing ambush marketing to escorting players or executives. We once again got opportunities to work with sponsors like Budweiser, AT&T, Jose Cuervo, and Coke. I worked with sponsors on the field level before, during and after the game including half-time. Prior to the game Nissan hosted a pregame on field exhibition game that had Marcelo Balboa among other former soccer players. Then we helped Allstate and other sponsors with field tours before the game. After the game we worked with Coke and Budweiser for Mexican National Team player signing in hospitality areas.
We were really busy throughout the game and it was unfortunate that Mexico lost 1 – 0. Next we’ll be flying to Phoenix in November to work another Mexican National Team game. A couple of weeks later we’ll be traveling back to LA, but this time to The Home Depot Center for the MLS Cup. We’re looking forward to the next two events and it’s been an amazing opportunity so far getting to work with several people from SUM & MLS.
No comments:
Post a Comment