After a brief respite, members of Sports MBA IV have returned to sunny San Diego. We just began a new set of classes: World Business Seminar with Dr. John Francis and Integrated Marketing Communication with Dr. Joe Belch. This past week in WBS we have been discussing the viability of NBA expansion in Europe (within the broader context of globalization). Definitely some great ideas being thrown around...
In IMC, Dr. Belch introduced the concept of Integrated Marketing Communications, particularly as it is applied to sports businesses and organizations. During yesterday's class, we discussed a case study on the short-lived XFL and heard from Steve Becvar, the former VP of Sales and Marketing for the Memphis Maniax who visited class. He had some great stories from his XFL days and shared with us his first-hand experience of developing an strategic integrated marketing plan for a new league.
Just in case you don't remember, here's a short clip from the XFL:
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